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Evelyn Rae: The Rise and Fall of the “Tradwife” Influencer

Evelyn Rae examines the strange fragility at the heart of the "trad life" revival.

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Evelyn Rae
Feb 18, 2026
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It now seems like hardly a few months pass without another self-styled traditionalist influencer being exposed as a fraud. We’ve all seen it happen. A carefully curated online persona proclaiming modesty, order, submission, virtue, and family values, followed by the sudden unveiling of a gross, double life. The warning from the Book of Numbers proves inescapably true: “be sure your sin will find you out” (Num. 32:23).

But why does this keep happening? And why does it seem particularly common in the world of “trad” or conservative influencers?

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